G&S Branding: Enhancing the agency’s brand positioning and visual storytelling
Introduced a visually rich approach to presenting the agency’s materials: from business cards to case studies to digital reports and marketing brochures each touch-point was cohesively reimagined to more dynamically reflect the brand.
^ Every person's set of cards contain several different images on the back, each provoking the recipient to ponder the question 'What's your story?'
^ Infusing more meaning into the abbreviated company name by using alternate G&S expressions in various contexts.
^ Branding the agency's proprietary business modeling tools to help clients identify and articulate their brand messaging strategy.
^ A selection of icons designed to visually compliment the logotype while standardizing iconography use across the agency.
^ A style-guide alongside digital templates ensure a consistent approach to all presentations, including digital reporting which has it's own set of unique requirements...
^ A redesigned digital report brings a consistent approach to presenting detailed data driven information
Click here for comparison examples of how the brand was presented previously.