Several Westfield properties have established a summertime outdoor cinema program. It’s a cost effective way to engage and connect with customers and build longer-term relationships.
The brief was to ensure high attendance by establishing a distinctive look and feel for this program that is scalable across the 38 centers.
The creative was kept decidedly simple, combining a full bleed image with typography from the scheduled movies to create an elevated impression for the event.
Executive leadership decided on the strength of the initial pilot creative presentation to mandate this program as part of the national marketing calendar for all 38 centers moving forward.
Creative Director: Peter Donnelly Designer: Daniel Luzier Copywriter: Joyce Pennell Project Manager: Amy Chiang Production Artists: Tess Anson