Opened in San Francisco Center May 2015, Bespoke is the city’s first coworking, event and tech-demo space. Bespoke provides a unique opportunity for entrepreneurs, brands and retailers to research, create, collaborate, refine, showcase and debut work all within the Centre.
The brief was to create a marketing campaign to position the development as an exciting space designed to foster a retail-tech community and support retail innovation through advertising, barricades and both print and digital sales materials
The creative used playful headlines combined with contemporary UI design principles of solid color palettes, iconography, edge-to-edge imagery, scrolling, cascading, depth of field and parallax.
This was the first project that I collaborated creatively with Westfield Labs who were overseeing the development of the facility which opened successfully with strong occupancy from launch.
Creative Director: Peter Donnelly Designer: Daniel Luzier Copywriter: Joyce Pennell & Emese Simms Project Manager: Tom Huang Production Artist: Tess Anson