With Westfield Montgomery’s $90M redevelopment complete, the new-to-market restaurant collection needs to get acquainted with their local community.
The brief was to create a campaign that would align the property with high quality food experiences in the minds of guests and support a weekend long food festival and subsequent ongoing promotion.
The name ‘Taste’ creatively encapsulated everything about the program while the simple use of branding helped establish this event as an annual event for local food-lovers.
By repurposing the photography from San Francisco I was able to deliver this project more time efficiently and cost effectively.
Creative Director: Peter Donnelly Designer: Daniel Luzier Copywriter: Joyce Pennell Project Manager: Amy Chiang Production Artist: Rachel Hsu Photography: Eva Kolenko