Westfield UTC is an outdoor mall situated in the affluent Southern California community of La Jolla. UTC is also the largest resource for home furnishings in San Diego. The resort-inspired design of the property is the perfect backdrop to engage with shoppers by creating memorable experiences that celebrate their local lifestyle.
The brief was to create a campaign that reflected the celebratory nature of the program by highlighting health & fitness, staycations and of course home decor.
The program naming of ‘Weekend Escape’ perfectly reflected the ambition of the events while the creative reflected the laid back nature of the community.
The event was a huge success with more retailers and sponsors committing to next years event making this program now part of the annual marketing schedule.
Creative Director: Peter Donnelly Designer: Daniel Luzier Copywriter: Joyce Pennell Project Manager: Tom Huang Production Artist: Rachel Hsu