A 60 second edit of all Motorola videos
Motorola
Rebranding an American icon
Lenovo’s acquisition of Motorola from Google provided the opportunity to completely revitalize this iconic American brand.
The challenge: How can Motorola compete with Apple and Samsung using a fraction of their marketing budgets?
The solution: Zig while the competition Zag and build a true challenger brand.
Brand Strategy • Brand Identity • Brand Expression • Brand Guidelines
Unlimited Possibilities
The Moto Z² Play served as the entry point to Motorola’s Premium smartphone product line.
The challenge: How do you showcase the beautiful design and build of a premium device while still showing it in practical use?
The solution: Leverage the iconic Hello Moto expression to build an interplay between large and small in a visually arresting way.
TVC + OOH advertising • Print POS • Social • Web • Email • Banner ads • Packaging • Events
A flagship product for all
Motorola’s flagship product, the Moto Z² Force magnetically pairs with a range of ‘motomod’ accessories.
The challenge: How to market multiple products within one campaign.
The solution: Copy to be determined..
TVC • OOH • Video • POS • Social • Web • Email • Banner • Packaging • Events
Motorola X4
Launch the 4th Generation Motorola X positioning the device as a premium product at an affordable price.
The challenge: How can Motorola compete with Apple and Samsung using a fraction of their marketing budgets?
The solution: Crafted to Perfection.
TVC • OOH • Video • POS • Social • Web • Email • Banner • Packaging • Events
Moto G Series
Launch the G Series positioning the device as a premium product at an affordable price.
The challenge: How can Motorola compete with Apple and Samsung using a fraction of their marketing budgets?
The solution: Premium for All.
TVC • OOH • Video • POS • Social • Web • Email • Banner • Packaging • Events
More Motorola projects
More Motorola positioning the device as a premium product at an affordable price.
The challenge: How can Motorola compete with Apple and Samsung using a fraction of their marketing budgets?
The solution: Crafted to Perfection.