There were several universal objectives with every consumer campaign; to resonate with the audience in a meaningful way using fun, exciting and inspiring ideas to increase engagement and ultimately drive revenue.
WESTFIELD CONSUMER CAMPAIGNS
There was also the need to deliver a consistent brand expression, create a cohesive calendar that consolidated similar initiatives across properties and increase efficiencies within marketing.
The Holidays Give and Let Give National Marketing Campaign
Back to School Be Your Best Selfie National Marketing Campaign
Montgomery Redevelopment A Modern Take on the Classics Advertising Campaign
Westfield Presents Battle of the Bands Advertising Campaign
San Francisco Dining District A Whole New Level of Taste Marketing Campaign
Lunar New Year Let's Celebrate LNY National Marketing Campaign
Cocktails & Couture An exclusive evening of style Regional Marketing Campaign
Black Friday Good Deals aren't the only Surprise Marketing Campaign
VIPink Live Bright National Marketing Campaign
Taste Food Festival Marketing Campaign
Distinctly American Airport & Travel program Travel Hub Marketing Campaign
Happily Ever After Marriage services Expos Marketing Campaign
Bespoke
Bridal
Cocktails & Couture
Dine on Time
Meal and a Movie
Pride
Summer Cinema
SFC Restaurants
Travel
UTC
Valentines Day
UTC
ViPink
Weekend Escape
Bridal Showcase