Lenovo recognized the need to connect employees to a larger purpose beyond sales targets. Initially briefed as a campaign to celebrate diversity, it evolved throughout the ideation phase to become much more.
EMPLOYEE ENGAGEMENT CAMPAIGN
Research revealed that Lenovo computers are involved in many profoundly impactful projects. This campaign brought those stories to life in an inspiring way and gave employees a sense of pride in their individual roles.
Analyzing snake venom to cure heart disease
Saving bee populations to protect food pollination
Packaging made from sustainable bamboo
A Super-computer doing Aids research in a church
An installation in the reception of Lenovo’s US headquarters
Сору:
The same creature that almost gave you a heart attack is also being used to treat them
Our Thinkpads are enabling Dr. Zoltan, a renowned scientist, to analyze the venom of some of the world's deadliest creatures in the rainforest to discover life-saving cures for heart attacks, high blood pressure, diabetes and other widespread ailments.
It's just one more wav we are difference makers.
Tell us how your work is making a difference for our customers. fellow emplovees or the world and we'll find an interesting way to tell people about it.
Email us at difference@lenovo.com.
Сору:
Tearing down every barrier between us and better
Walls divide us, separate us. They're barriers to better. That's why we're taking down our cubicles and moving to an open floor plan.
It's just one more way we are difference makers.
Tell us how your work is making a difference for our customers, fellow emplovees or the world and we'll find another interesting way to tell people about it. Email us at difference@lenovo.com.Email us at difference@lenovo.com.
