YOGA 930 LAUNCH
Following the success of the 920 campaign, Lenovo wanted to evolve Yoga to be positioned as its premium consumer line. If Yoga is all about premium details, let’s make them big, stunning and desirable.
To reflect this enhanced position the campaign for 930 was to provide a more elevated impression using ‘tiny people’ to give a unique yet stylish perspective on the product and it’s primary features.
TV + OOH Campaign
