In response to the growing recognition of the harm mobile phones can have on society, Motorola wanted to empower people to take back control of their lives by snapping out of smartphone mindlessness.

MOTO Z2 FORCE LAUNCH

To achieve phone-life balance we need to lift our heads out of the screen and say hello world. Hello to people. Hello to love. Adventure. Surprise. Little things. Big things. Anything real. Hello Moto. Hello World.

Moto Mods are all about sharing experiences; a boombox, a projector, a camera and a printer.

The Moto Z2 Force sizzle video showcasing all the product features.

A collection of Social Media content, both paid and organic.

Campaign extension for the MotoMod accessories.

The Moto Z2 Force launch event featured different MotoMod zones that showcased the features of each accessory.