Velo Max teaser video content
Reynolds introduced Velo Max as part of their category expansion strategy from two flavors to ten. Velo is intended to be a less harmful and less intrusive option for modern adult nicotine consumers.
Velo Max offers consumers more flavors and increased strength which is reflected in the below branding creative and marketing campaign ‘Take it to the Max’ which launched the product.
VELO SUBSCRIPTION
Scratch and Sniff brochure
