There are 12 different Vuse consumer moments across the year, roughly one a month. These are occasions to reach out to the consumers with promotional offers or specific brand messages.
VUSE CONSUMER MOMENTS
Each consumer moment has a complete campaign supporting a full marketing program. Below are a selection of assets showcasing creative across various seasonal occasions.
Valentines - Homepage banner
St Patricks - Banner ad
The Vuse brand was defined as representing electrifying moments of inspiration. So I created a series of cost effective content vignettes to help bring that premise to life.
I recommended taking over all social media strategy and content creation from the external agency.
VUSE SOCIAL MEDIA
Within 6 months annual spend on social media was reduced by 500% while engagement was increased by over 250%.
A simple example for cart abandonment emails that infuse small animations to provide a little humor to otherwise routine but intrusive communications
Vuse logo redesign
